Posts Tagged ‘webinars’

“Nice to Have” Topics Revealed

Thursday, September 24th, 2009

No, it’s not your imagination. Corporate America has but back on training. Key question: what topics are considered “nice to have” and therefore being cut?

Workplace Options sheds some light on that question. Their recent poll shows only 39% of employers make time management, communications and leadership training available, and 32% offer personal growth topics, such as wellness, stress, and financial management. That’s an 18% drop for work-related skills training and a 15 percent drop on personal growth from the results in November last year.

Folks still need this information, so look for associations to pick up the slack. It won’t be in classroom format though. Webinars and other online formats will dominate these topics well into 2010. If you haven’t jumped on this bandwagon yet, now might be a good time.

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Posted in Marketing, Speaking, strategy | 1 Comment »

Cool tool for webinars

Tuesday, August 11th, 2009

A buzzword we’re going to hear for a while: return on investment (ROI). And that’s a good thing to know in our business as well.

Webinars are a great example. Everybody is doing them. Many are becoming free. And that’s fine if you get value too. But let’s not rationalize this tool with the “intangible benefits” argument. Let’s figure out the dollars and sense. Key question: how.

RallyPoint Webinars comes to the rescue with this handy worksheet to determine your return on any upcoming webinar. Given the time to create those things, it’s good to know what you can expect from it. Click here to get the worksheet, along with two white papers filled with more ideas.

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Posted in Marketing, Speaking, strategy | No Comments »

Cancellation forces association bankruptcy

Thursday, April 30th, 2009

Whoa. I knew many associations were having a tough time, but this is tragic. The National Child Support Enforcement Association has filed for Chapter 11 due to frozen travel budgets for many of their members. The biggest debt is to a hotel for canceling their annual convention this summer, an event that brings in almost 60 percent of their yearly operating budget. Their strategy now: webinars. Associations are getting very creative, so that means more opportunities for us to play. Remember, price your deals based on the relationship, not just a speech or webinar. The more attendees you bring to the party, the more valuable you are.

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Posted in strategy | No Comments »