Attention all you social media experts: you’ve got the “how to promote yourself” down. Your next level is Corporate America. And yes, this tight-fisted lot is investing in how to use social networks for…innovation and best practices. Poster child is Proctor and Gamble’s “InnoCentive” project that connects contract scientists with R&D questions. Buyers’ needs are not limited to the geeks who can help build corporate versions of Facebook. Participation is key, so look for opportunities for teaching tips and tricks to the more “seasoned” generation in the workforce.

My question: in what ways are you taking a trend and using it in a different market?