Social media experts can look forward to a killer year. Why? Because Corporate America is throwing major money into their fear that bloggers and face-bookers are out there bashing their brand. So they are tossing ROI (return on investment) overboard and spending money on social media. According to this Marketing Budgets 2010 study, 70% of respondents are decreasing offline marketing efforts and investing in online social media. The make up of respondents are also interesting: a majority of the professional side is BtoB, showing that social media is going beyond the consumer realm. The study not only cites a priority to protecting the brands but also a gap in understanding the power of social media on ROI. That’s where the experts can really make a difference. Look for this topic — determining ROI on social media — to be very popular at industry events.
Posts Tagged ‘social media’
2010 Marketing Budgets Benefit These Experts
Tuesday, March 23rd, 2010Tags: branding, Marketing, social media, strategy, Vickie Sullivan
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New trend in market research
Tuesday, October 13th, 2009Interesting development for figuring out what buyers want. Instead of focus groups – or asking our friends and clients – new science out there checks the chatter in all those social media outlets. Giants Google, Facebook, and Nielsen are studying, decoding, and monitoring language and chatter on the Web to get a heads-up on trends and latest opinions. (Yep, Big Brother is alive and well.)
Yahoo researcher and Sentiment Analysis pioneer Bo Pang is on the front lines and looks for polarity (positive/negative feelings); intensity; and subjectivity. Those benchmarks work for me…
Why do you care? Because when you know what’s being said by you, you can create a community based on those feelings. I’m drilling down on the strategic use of communities in my upcoming Here’s The Deal call on October 13th. Here’s the link if you want to join the fun.
Tags: benchmarks, community, Here's the Deal, market research, opinion, polarity, social media, strategy, Vickie Sullivan
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New training trend?
Friday, October 2nd, 2009This hasn’t reached critical mass but could next year: “informal” training — that is training based on social networking, and, yes, even Twitter — is gaining some traction.
Key vendors look to roll out new options in 2010 and some larger companies will bite to reach Gen Y’ers. Worst case scenario: look for an overhaul in classroom training, which will focus on more dynamic interactions. Prediction: this will happen regardless of the rise or fall of informal training. Again, it’s a generational thing.
Your next step: get ahead of the curve and adjust your courses now. When the big guys come out with social media options, you can capture the unsure buyers who want the best of both worlds.
Tags: dynamic, Gen Y, interaction, social media, social networking, training, Vickie Sullivan
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Can your book compete?
Tuesday, July 7th, 2009Interesting tidbit about books from industry powerhouse Bowker’s: in 2008 U.S. book production declines three percent with 275,000 plus titles put on the market. That’s right, there’s almost 300,000 titles competing with your literary baby.
But wait, there’s more. On demand publishing explodes with 132% growth. Yep, more than double the titles from 2007. Another 285,000 plus titles promoted over the Internet, tweeted about and distributed through the usual social media sites.
If that’s not a noisy market, I don’t know what is. Good news though: the big winners in 2008 were education and business. (The losers: travel, religion, and fiction.) I can’t wait to cuss and discus the trends and how to use them to our advantage. Join the lively conversation on July 14th when the Here’s the Deal series deals with the wild, wild world of books. Only $59 — is that worth making your book better? Click here for more information and to register.
Tags: books, Here's the Deal, publishing, social media, strategy, Vickie Sullivan
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