Good news for experts who want more speaking invites: associations are looking to sponsors to pay your fees. That’s a change from previous arrangements, where industry groups courted more comprehensive relationships. Now that Corporate America is tightening the purse strings, associations are willing to take anything. Why speaking fees are a good target: vendors can get in front of audiences with a five-minute mini-speech before the main act. And better ROI (return on investment) than those dang tote bags that get left behind in the hotel rooms.
Posts Tagged ‘ROI’
How to get paid for association speaking
Thursday, February 25th, 2010Cool tool for webinars
Tuesday, August 11th, 2009A buzzword we’re going to hear for a while: return on investment (ROI). And that’s a good thing to know in our business as well.
Webinars are a great example. Everybody is doing them. Many are becoming free. And that’s fine if you get value too. But let’s not rationalize this tool with the “intangible benefits” argument. Let’s figure out the dollars and sense. Key question: how.
RallyPoint Webinars comes to the rescue with this handy worksheet to determine your return on any upcoming webinar. Given the time to create those things, it’s good to know what you can expect from it. Click here to get the worksheet, along with two white papers filled with more ideas.
ROI now required
Tuesday, June 9th, 2009Unless you’ve just splashed down from your trip to the moon, you’ve already heard about the meeting industry’s fight against the public’s (and Corporate America’s) perception of unnecessary lavishness. The good news: watch for a ream of research to promote the value of incentive meetings and customer events. This stuff is always valuable in making your business case. And many times, you can get it for free.
The interesting news: the crackdown on getting full return on investment will not go away soon. Watch for new complicated formulas to emerge. Get clear on your contribution and the value it adds. The more specific towards behavior change, the better.
