Posts Tagged ‘results’

The receiving end of an extreme makeover

Tuesday, December 29th, 2009

Well, I finally did it.  I finally took the plunge and updated my look.  Why?  I wanted to practice what I preach.  If I’m going to tell clients to change what they’ve grown to love, then I need to do that, too.  Helping others to the next level is one thing.  Having it done to you is another.  You can learn a lot when you are on the receiving end of an extreme makeover.

Biggest lesson happened at the hair salon.  The stylist said, “We need to cut it.”  I was adamant to keep the length.  After all, I already let go of the color.  That mean’s I’m open to changing, right?!  Wrong.  I was willing to change a little — to get to the next level, I had to go all the way.

What made me move were those magic words:  “OK, we don’t have to.  But it won’t be your best look.”  What?!  I won’t get the best?!  I turned to the stylist and said, “cut it.”

I’m happy to report that the results were great.  Consensus:  I look ten years younger.  Click here to see for yourself.  Here’s to a transformative 2010!!

Testimonials and the FTC

Tuesday, December 22nd, 2009

Yep, the Feds are on the lookout for those “magic pill” testimonials — the kind that say “I took this pill and lost 400 pounds!”  The requirements were finalized back in October and went into effect December 1st.

I’m not a lawyer, but I’ve read the regs direct from the Federal Register.  My take:  we need to include caveats with our results.  The “results may vary” verbiage isn’t going to cut it now.   But let’s listen in directly to what the FTC says.  Good friend Debra Thompson Roedl passes this interview with the FTC along:  http://www.igottatellyou.com/blog/ftc-change-interview/

The Feds want buyers to know that they need to do more than just hiring you to get the results.  So ask yourself:  what did your clients do to implement your recommendations?  Include that answer in your fine print and I think you’ll be fine.