Unless you’ve just splashed down from your trip to the moon, you’ve already heard about the meeting industry’s fight against the public’s (and Corporate America’s) perception of unnecessary lavishness. The good news: watch for a ream of research to promote the value of incentive meetings and customer events. This stuff is always valuable in making your business case. And many times, you can get it for free.

The interesting news: the crackdown on getting full return on investment will not go away soon. Watch for new complicated formulas to emerge. Get clear on your contribution and the value it adds. The more specific towards behavior change, the better.