A buzzword we’re going to hear for a while: return on investment (ROI). And that’s a good thing to know in our business as well.

Webinars are a great example. Everybody is doing them. Many are becoming free. And that’s fine if you get value too. But let’s not rationalize this tool with the “intangible benefits” argument. Let’s figure out the dollars and sense. Key question: how.

RallyPoint Webinars comes to the rescue with this handy worksheet to determine your return on any upcoming webinar. Given the time to create those things, it’s good to know what you can expect from it. Click here to get the worksheet, along with two white papers filled with more ideas.