Interesting report out on strategic giving by sponsorship experts at IEG. The upshot: philanthropy folks are asking for marketing benefits and have no clue about the value of what they are asking. The “properties” (nonprofits who want to be sponsored) don’t know how to ask for and negotiate additional fees for these benefits. This is a great (and hidden) opportunity for cause marketing, negotiation, and even sales experts who already have relationships in the nonprofit sector.

What the corporate giving folks want most: title rights, more exposure in written material than other folks, and, of course, to conduct their own campaign of bragging rights. The help nonprofits need: negotiating those deals.