Got into an interesting conversation the other day that got me thinking about focus.  Someone wanted to sign up for Extreme Mini Makeovers and had a “what if” question.  I pride myself on customer service, so I jumped in and tried to figure out the best way to handle the situation.  But then my trusty sidekick, Vicky Likens, asked this billiant question:  “What are the chances of this scenario actually playing out?”  The answer:  very slim to none.  Then she went in for the kill with this:  why are we focused on figuring out the answer to something that likely won’t happen?

And that answer was even more revealing:  I was about to spend a lot of time figuring out a scenario that will likely never happen to make someone else happy.  Someone I don’t even know.  Someone who kept asking me this same question repeatedly.

Moral of the story:  it’s easy to go on a wild goose chase, especially when a potential customer eggs us on.  Don’t do it.  Not all questions deserve an answer.  Sometimes, “I don’t know” is the best answer you can offer.