Talking with a lot of folks about their elevator speech.  What I notice:  people are putting way too much pressure on these two or three little sentences.  They expect someone to say “Wow!  I’m gonna hire you right now!!”  Let’s stop and think.  Do you really believe that happens?  What the “gotta have” people get:  a raised eyebrow and a “we need to talk” reaction from buyers they network with.  That’s what I’m focused on for next week’s Extreme Mini Makeover call on introductions.  Click here to check out my latest video rant on the subject.

What we all want from an elevator speech:  to feel confident about how we describe what we do.  And when we have that clarity, people we’re meeting want to know more.  Hope my ideas can help…