Posts Tagged ‘Health’
Thursday, November 10th, 2011
Want to know what the most influential folks in healthcare are pondering? Check out Mayo Clinic’s Center for Innovation’s annual Transform Conference. Given the slate of speakers, I see this event as the health care version of TED. A great combo of innovators on the front lines, academia and those not even in the healthcare industry. My favorite part: they save five 5-minute slots (called iSpot) on the main stage for the public. (That’s us folks.)
Another similarity to TED: every speaker is doing “cool projects”, things that don’t involve a stage of audience. They were invited to speak or share their views on what’s next. My guess: they were chosen not only because of their backgrounds, but also because of their current work.
Why do you care? Two reasons: if you’re going to speak for free, these are the venues to do it. Anyone can apply for the iSpot slots. And second, this is how the marketplace defines thought leaders. Brand yourself accordingly.
Tags: branding, consultants, experts, Health, speakers, Speaking, strategy, Vickie Sullivan
Posted in Health, Speaking, branding, strategy | No Comments »
Thursday, August 11th, 2011
Yes, I am still obsessed with how we can visualize our point of view. I truly believe that when we turn our content into usable tools, buyers come running.
Here’s another killer example from the medical world. Industry giant GE, who worked with MIT’s SENSEable City Lab, created an interactive chart (powered by over 7 MILLION medical records!) to figure out how one symptom was linked to another. You can search by categories or by the symptom. The thinking: helping doctors make smarter diagnoses based on likely outcomes can lower medical costs.
I hear you — not all of us have GE’s budget. But ask yourself this: how can I turn my content into a tool that solves a specific problem? I’m not talking assessments — many of us do that already. Think tools — something handy your clients can use.
To see this beauty in action, click here.
For the Fast Company article that explains the impact, click here.
Tags: branding, consultants, experts, Health, Marketing, positioning, strategy, technology, Vickie Sullivan
Posted in Marketing, strategy | No Comments »
Tuesday, June 8th, 2010
Nutrition, wellness and even stress management folks will see a boost in interest in their programs, thanks to the $200M grants for wellness programs in Corporate America. Spread out over five years, these grants will go to small companies with fewer than 100 employees.
Watch for small business groups to wade into this area — I know, they don’t have the expertise, but that’s where you come in. Beware: don’t assume that these small companies just want you to speak and get out. Experts in these areas will have to take a holistic approach and distribute their content in a variety of ways. Your next big step: bundle your services as a project that includes speaking, internet stuff, whatever and target the smaller companies.
Tags: branding, consultants, education, experts, Health, Marketing, strategy, Vickie Sullivan
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Tuesday, April 14th, 2009
Heads up wellness experts: Corporate America still wants to reduce health care costs. What success looks like now: programs that employees actually use.
That puts behavior modification programs on the ropes, according to a recent study by HR consulting firm Hewitt Associates. What’s hot now? Onsite medical clinics, pharamcies and preventative services, such as flu shots.
Wellness wizards, don’t give up. Focus on employee participation and the employers will continue to find it. Focus on implementing already funded programs, and get your share of the budget.
Tags: experts, Health, strategy, Vickie Sullivan
Posted in Health, strategy | 3 Comments »
Tuesday, February 24th, 2009
All those give-aways are gone in medical meetings thanks to the latest Pharma rules. And those rules are clear — no gifts, regardless of minimal value, can be distributed to healthcare personnel. What can a pharmaceutical company do? Give away educational items of course. Key word here: educational. Watch for a flood of anatomical models and CDs at these meetings. Health care experts who apply their expertise with interactive products are going to have a field day. Anything less than $100 is fair game.
Tags: education, experts, Health, meetings
Posted in Health, strategy | No Comments »
Thursday, January 15th, 2009
For all you wellness experts out there: your programs are about to get a hard dose of “put up or shut up.” In the good ol’ days, Corporate America was willing to pay for the promise of lower health care costs. Now, that assumption has to be backed up with facts.
Like most programs, lack of standards was a big obstacle. But a couple of non-profits have developed tools that not only determine Return on Investment (ROI), but can also be used in the sales process to make a business case for your help. Efforts are underway to standardize definitions and develop models by the National Committee of Quality Assurance and the Alliance for Wellness ROI. Get intelligent about their efforts and watch your buyers see your programs in a new light. Looking for a free online tool that might help? Check out Wellness Council of America’s ROI Calculatorfor estimated savings on a variety of wellness programs.
Tags: expert, Health, wellness
Posted in Health, strategy | 1 Comment »
