Are you a generational expert? Do you help companies market to millenials? Check out Ford Motor Company. They are going gangbusters with the new Fiesta model set to launch in 2010. Details are sketchy, but now is the time to inquire. Any cause marketing aimed at these folks will get a better hearing. Remember, link your idea to how Ford can sell more Fiestas to this finicky group.
Posts Tagged ‘expert’
Ford Motor Company wants you
Thursday, August 13th, 2009Change management for the masses
Tuesday, May 26th, 2009Heads up change management experts: you still have work to do. New research from Right Management finds that thirty-one percent of employees are not able to adapt to changes at work. Not good for job effectiveness. So what is it? Are companies not getting the help they need or is the help they get not working?
My take: the best change messages are not reaching the masses. They’re stuck in the ivory towers of exec development, where big budgets (and therefore most experts) reside. Experts who can create experiences (such as games) that help the troops engage and embrace change will be in demand for years to come. How to do that? Redefine the obstacles to change then get out of the classroom and into real life situations. Create experiences that show how to assess and then act. Then…watch those zeros pile up in your bank account.
Wellness programs under the microscope
Thursday, January 15th, 2009For all you wellness experts out there: your programs are about to get a hard dose of “put up or shut up.” In the good ol’ days, Corporate America was willing to pay for the promise of lower health care costs. Now, that assumption has to be backed up with facts.
Like most programs, lack of standards was a big obstacle. But a couple of non-profits have developed tools that not only determine Return on Investment (ROI), but can also be used in the sales process to make a business case for your help. Efforts are underway to standardize definitions and develop models by the National Committee of Quality Assurance and the Alliance for Wellness ROI. Get intelligent about their efforts and watch your buyers see your programs in a new light. Looking for a free online tool that might help? Check out Wellness Council of America’s ROI Calculatorfor estimated savings on a variety of wellness programs.
