Many associations are concerned about their tradeshows:  keeping the vendors and attendees coming back.  A business model called hosted buyer might be the solution by combining tradeshows, technology, and sponsorships.  Independent College Bookstore Association (ICBA) created PRIMEtime, an event where vendors get precious one-on-one time with buyers at a fraction of the cost of a tradeshow booth.  Everybody is happy:  vendors get access to buyers and can point to new sales and bigger orders for their participation.  Buyers only see the folks they want to see.  And the association gets a profitable meeting that everyone wants to attend.  Great example of innovative ways to use meetings.  Click here for the case study.