At the risk of skating on thin ice, I just have to report in on some major whispering among insiders about the new healthcare reform. Conventional wisdom has it that insurance companies will got into retail marketing mode to get customers who operate outside the employer plans. This means more outreach and more targeted approaches aimed at diverse market segments.
And they aren’t the only players. Watch for hospitals, physician groups and even pharma manufacturers to get into the act to a lesser extent.
Why do we care? Two big categories of opportunities for experts: 1) more initiatives for marketing experts to help out on, more social media efforts for the geeks among us; and, 2) sponsorships will rise both in sports / events segments as well as associations. And even better: we have time to plant seeds in this fertile ground. Marketing activity will go into full swing in 2013 and 2014.
