What I like best about Meeting Professionals International’s (MPI’s) bi-monthly economic report:  the findings are based on the latest data.  And so far, no surprises:  39% say attendance is bigger than last year.  That’s significant — only 10% saw an uptick last April.  The interesting news:  that increased attendance will not result in higher budgets.  Buyers are only going to pay for what they gotta have.

What else to watch out for:  short lead times for more meetings.  Negotiations will continue to run rampant in 2011 and possibly beyond.  My recommendation:  get your fee strategy that you can live with in place now.

Tags: budgets, events, experts, Marketing, meetings, positioning, speakers, Speaking, strategy, Vickie Sullivan

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