I get a lot of questions about what to charge for a speech.  Answer:  compare your fees to similar speakers and decide to reduce the fee (for more volume) or raise the fee (and give more value).  Now it is easier than ever before to find out what your colleagues are charging.  Look no further than to speaker wiki, who decided to put fee info by speaker’s photo.  Searching is quite easy, thanks to grouping the speakers into categories.  A few observations:

• Professional athletes are now more in line with their business counterparts.  High-profile celebrities are getting around $25,000.
• Celebrities in low-fee markets (such as education) still ask for top fees (above $25,000) but probably do that to limit their schedule.
• Their SpeakerCred criteria have nothing to do with their talent, speaking experience, reviews or relevant message.  My score:  poor.

Keep in mind the source of the information; there’s no way to verify accuracy.  Here’s the link:  http://speakerwiki.org/

Tags: positioning, speakers, Speaking, strategy, Vickie Sullivan

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