Think your market space is getting crowded with low-cost competitors? Check out the music industry, where traditional record companies are taking a beating thanks to iTunes. But out of the ashes comes innovation.
Enter the “360 deals” many labels are cutting with artists. The upshot: intimate, transparent and lucrative deals that share in all facets of a musician’s platform: the music, the tours, the merchandising. All of it.
My question: what other areas could you help your clients with? How can you use your platform to bring value to more facets of the client’s business? For inspiration (and a kick in the pants) check out this Fast Company article. Their prediction: people won’t pay for ownership; they will pay for access. Lessons for all of us with ideas to sell…
Tags: branding, experts, Marketing, positioning, strategy, Vickie Sullivan