Gearing up for the NSA Convention in Orlando this week. Know that I’m going to be asked a lot of questions about the market. Two words: cautious optimism. Yes, things are rebounding but look beneath the surface and some cracks are still there. Example: yes, association meetings are back and some groups are posting record-breaking attendance. However, industry insiders point to meetings consolidating and pent-up demand from our year-long dry spell in the association market. And this doesn’t help: the sugar daddy of the meetings industry — the corporate market — remains flat. Until that spending increases, be prepared for a roller coaster ride.
Tags: economy, Marketing, meetings, Vickie Sullivan