Knew it had to happen sometime. And that time is now. Virtual meetings are back and in a big way. On the association front, they are used as an additional revenue stream and to leverage the experience. A great way to subsidize events with lower attendance. Creates a platform to connect and is perfectly understandable.
The corporate market could go one step further to cut costs: replace virtual meetings for digital events. Big companies have the bandwidth to invest in the start ups. Exhibit A: Cisco, who ditched their big traditional face-to-face meeting and went all virtual. Reaction among attendees: best meeting ever.
Moral of the story: if they can get away with it, big companies will switch to virtual in a heartbeat. Experts need to be prepared to participate with fee strategies and with ideas to create a seamless experience for those watching from a computer screen. Might be a good time to hire some kid with high-tech skills…
Tags: events, Marketing, meetings, positioning, speakers, Speaking, strategy, Vickie Sullivan