Thanks to budget cuts at univerisities, Corporate America is expanding their marketing machines to academia.  Insiders are seeing more marketing events and sponsorship deals outside the athletic department and predict more to come.

This is good news for us, especially for experts prominent with students, or who have great content in areas such as financial literacy and careers.  Watch for an influx of cash for current student programs as well as sponsored lecture series to pop up.

Great place to start:  programs within the professional schools.  Look for introductions via the alumni associations.  To make the short list, outline what you will do to draw a crowd and increase brand awareness.  Happy hunting…

This entry was posted on Tuesday, May 25th, 2010 at 3:37 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.