Another area of rapid recovery this year: sponsorships in general. Industry giant EIG reports that Corporate America continues to be on the prowl for new deals this year. Other interesting stats:
- 66% report looking for new deals — slightly more than 2009’s uptick of 60%
- Budget cuts are still around, but not as much: 31% say they will cut sponsorship spending this year; yes, this is good news as 51% decreased spending last year. About half report the same budget for 2010.
- 41% spend NOTHING to evaluate prospective partnerships. Translation: decisions are very subjective and “fit” is open to interpretation.
- Speaking of fit, co-branding new products shot up in popularity this year. For us content producing machines, this means joining forces with associations and other industry groups is a no-brainer.
Tags: 2010, associations, branding, economy, opportunity, Sponsorship, strategy, Vickie Sullivan