Associations are retooling their sponsorship effort in light of the recovery.  Instead of a la carte deals for coffee breaks and speaker fees, many groups are pushing for multi-year relationships that go beyond their conferences and conventions.

Exhibit A:  Association of School Business Officials International (ASBO Int’l) tripled their sponsorship revenue from ‘06 to seven figures in ‘10 when they dumped 35 low-level deals for three packages:  strategic partner for ongoing success; event partners for meeting expenses; and affinity partners for those who provide discounts on products/services to members.

This trend will throw a monkey wrench into the speaker bringing in their own sponsors.  Your next best step:  Ask before you offer.  If the group has a system already in place, join the team by helping to promote the packages the associations have developed.

Tags: associations, events, Speaking, Sponsorship, Vickie Sullivan

This entry was posted on Tuesday, May 11th, 2010 at 3:40 am and is filed under Speaking, Sponsorship. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.