Social media experts can look forward to a killer year. Why? Because Corporate America is throwing major money into their fear that bloggers and face-bookers are out there bashing their brand. So they are tossing ROI (return on investment) overboard and spending money on social media. According to this Marketing Budgets 2010 study, 70% of respondents are decreasing offline marketing efforts and investing in online social media. The make up of respondents are also interesting: a majority of the professional side is BtoB, showing that social media is going beyond the consumer realm. The study not only cites a priority to protecting the brands but also a gap in understanding the power of social media on ROI. That’s where the experts can really make a difference. Look for this topic — determining ROI on social media — to be very popular at industry events.
Tags: branding, Marketing, social media, strategy, Vickie Sullivan