Good news for experts who want more speaking invites: associations are looking to sponsors to pay your fees. That’s a change from previous arrangements, where industry groups courted more comprehensive relationships. Now that Corporate America is tightening the purse strings, associations are willing to take anything. Why speaking fees are a good target: vendors can get in front of audiences with a five-minute mini-speech before the main act. And better ROI (return on investment) than those dang tote bags that get left behind in the hotel rooms.
Tags: Marketing, ROI, Speaking, Sponsorship, strategy, Vickie Sullivan