Talking with a lot of folks about their elevator speech. What I notice: people are putting way too much pressure on these two or three little sentences. They expect someone to say “Wow! I’m gonna hire you right now!!” Let’s stop and think. Do you really believe that happens? What the “gotta have” people get: a raised eyebrow and a “we need to talk” reaction from buyers they network with. That’s what I’m focused on for next week’s Extreme Mini Makeover call on introductions. Click here to check out my latest video rant on the subject.
What we all want from an elevator speech: to feel confident about how we describe what we do. And when we have that clarity, people we’re meeting want to know more. Hope my ideas can help…
Tags: elevator speeches, Extreme Mini Makeovers, introductions, Marketing, Speaking, strategy, Vickie Sullivan
Great post and I agree.
In the ad biz we have something known as “a teaser.” It’s based on the “less is more” philosophy meaning that you want to just say enough to spark someone’s curiosity.. and get them eager to know more. In an elevator, that should be the only goal. And, if done well, you’d be surprised at the potential results. I know because that tactic got me a lunch with a woman who, three months later, offered me a 93K project. See this link for the story: http://www.follisinc.com/cardstory.htm