I love this time of year — one of the few periods that I come up for air and can look around. The agenda: family, friends and fun…and getting ready for next year. If you’re gearing up to hit the ground running, here’s my suggested to-do list:
- Check out your sales results: How many conversations did you have this year? How many of those were with qualified buyers? What percentage of those did you close? And most importantly, what were the top three reasons for not working with you? These answers are a great barometer. Change your prospecting, your process and your pitch accordingly.
- Assess your infrastructure: How’s your website? Is it still accurate? Does it position you well for picky buyers? If not, list your needed changes. Checklists get done faster than the mental list of to-do’s. If your websiite is fine, then great. Repeat this process for your media and other marketing tools.
- Plan out your promotion: What are you promoting when and to whom? Make a list then step back and ask yourself: Is this enough? Too much? Will my community support this effort? Do I have options for all my target markets? This is a great time for tweaking copy and timelines.
This is a great time to “sharpen the saw.” Next year is going to be a zoo…
Tags: 2010, assess, Marketing, process, promotion, prospects, sales, strategy, Vickie Sullivan