When meeting industry association SITE (Society of Incentives and Travel Executives) decided to rebrand, guess what word was left out? Incentives. Now known as lavish boondoggles. New buzzwords: motivational experiences and/or engagement programs.
Heads up: the same thing might happen to “motivational speakers.” I hear rumbling about not hiring “those motivational speakers” as opposed to those with more educational content. This unfortunate idea hasn’t gained much traction…yet.
The moral of the story: watch your labels.
Tags: associations, branding, Marketing, Speaking, strategy, Vickie Sullivan