My heart cracks a little every time I get one of these calls. Some well-known expert laments, “But I was on (insert prominent media show here). But the leads just didn’t come in!” And I have to break the bad news: it’s the publicist’s job to generate the media mentions. It’s your job to get leads from all the attention. I can just see all the money they paid for “getting out there” just go up in smoke.
The truth: fame doesn’t always translate into fortune. The key: you have to know how to make your media create leads. The secret: it’s the little things that matter most. Get ready for some “you can do this tomorrow” tactics on Tuesday’s Here’s the Deal call on lead generation. Click here to join the fun (and profit)!
Tags: Here's the Deal, Marketing, promotion, strategy, Vickie Sullivan