I just love it when someone calls the game. A couple of weeks ago I ran across this article in Fast Company by Po Bronson. Written back in January and highlighted in FC’s email digest in June. Bronson is a New York Times best-selling author and thisarticle shows why. His books take on compelling subjects and turns what you think about the topic on its head.
He’s not afraid to call something stupid, even if it’s popular. And his reasoning is simple yet brilliant. He shows his prominence in his stories. This is what I want to want to tell folks about on Tuesday’s Here’s the Deal call. The book only showcases what you already have and who you already are. If you are not acting like a seven-(and eight) figure visionary, do you really think a book will make you that? Unless you have built in sales or distribution systems (and those can evaporate in a heart beat) then why do you give up almost a year of your life?
A book is just gasoline to launch a rocket already built. I can’t wait to explore the other reality checks we all need before devoting our life to a book (or website, or any other tool). Click here to join me.
Tags: authors, books, Here's the Deal, Marketing, sales, showcase, strategy, Vickie Sullivan