One of my biggest points from last week’s Here’s the Deal call on web sites: buyers today are looking for tools to implement your great ideas. Just throwing up content like white papers won’t cut it. Here’s a great example from the intense tradeshow industry: a calculator to determine your cost per lead and cost per closed sale. How handy is that? It’s specific, it’s simple. And best of all, it gives the user an industry benchmark to compare themselves with. If we had more of this stuff on our sites, I just know user experience would soar. Moral of the story: give someone a way to use your expertise and they will want more of it.
Check out this cool calculator here: http://tinyurl.com/msbdee. And if you want the mp3 file from last week’s call, you can buy it here for only $59.