Remember all those experts who spoke for free at association events? They are moving to webinars. And associations are concerned that their loyal membership will jump ship and not pay registration fees for their webinars. Make no mistake: in the bad ol’ days, these “presentations” were thinly veiled sales pitches, complete with exhaustive auto responders to pitch more. What’s happening now: the content bar has been raised. Some of these free sessions are actually pretty good. Which means if you want to charge for teleclasses and webinars, your content (and marketing) must be better than free. That’s why the next Here’s the Deal call will be on competing in a crowded market. Coming up on May 12th — click here to register.
Tags: Marketing, strategy, Vickie Sullivan