The key point from Tuesday’s Here’s the Deal call on low-fee markets: there’s plenty of gold if you understand the buyers motivation. Example: The burgeoning do-it-yourself market. When times are tough, the tough dig in and figure out how to make the new reality work.
The big mistake most experts make: assuming these folks are cheap. The truth: they are just as committed as the big-budget folks. These life-long learners just want to figure it out on their own. And they are willing to invest in your help; just in smaller (and multiple) doses. The key question: does your expertise fit their mindset? Check out the pros and cons. The mp3 file is now available: http://www.sullivanspeaker.com/HTDbranding.htm
Tags: branding, experts, Vickie Sullivan