Should you brand for high-fee markets? Not necessarily. A great example is in the insurance industry. Yes, there are still great opportunities there. But because of the backlash of lavishness and dropping budgets, celebrities are out and training with motivation is in. Remember, low-fee is relative. If you are used to paying $20,000 for a sports-figure speaker, then $7,500 for a normal human being with killer content isn’t so bad. That’s what I’m drilling down on in this month’s Here’s The Deal call on low-fee vs high-fee branding. Click here for the inside scoop.
Tags: branding, Speaking, strategy, Vickie Sullivan