Do speakers need a book and demo videos to get booked? Not necessary. An example: tubo-charge client Linda Finkle made a short (less than five minutes) movie Screw the Elephant in the Room. Hiring Steven Spielberg was not necessary — just compelling photos with cool music and killer captions. Linda packaged her message succinctly. She called the game, reframed a common challenge and created a rallying cry.
Result: major health insurer saw it on YouTube and invited her to speak. At her full fee — no questions asked. Then booked her again for the next day.
This is not a fluke. When you combine a killer message with a new format, buyers will find you. Check out the movie here.
Tags: speakers, strategy, Vickie Sullivan