All those give-aways are gone in medical meetings thanks to the latest Pharma rules. And those rules are clear — no gifts, regardless of minimal value, can be distributed to healthcare personnel. What can a pharmaceutical company do? Give away educational items of course. Key word here: educational. Watch for a flood of anatomical models and CDs at these meetings. Health care experts who apply their expertise with interactive products are going to have a field day. Anything less than $100 is fair game.