Well, now I’ve heard everything. Direct Marketers Association (DMA) has instituted a RFP processing fee to accept speaking proposals for their October meeting. That’s right, even if you are not selected, you will be charged from $59 for members to $199 for non-members. The price for free speech has now gone into the “pay to play” category.
Who will still jump at the offer? Consultants whose interactive approach to speaking will generate leads that turn into six-figure accounts. They are out there. I know more than one expert making seven figures from speaking for free to “target rich” environments. This dynamic will force the free experts to reconsider the feasibility of their strategy. That’s why I created SHARETHIS.addEntry({ title: "Pay to play, the next generation", url: "http://blog.sullivanspeakeronline.com/2009/02/12/pay-to-play-the-next-generation/" });
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