For all you wellness experts out there:  your programs are about to get a hard dose of “put up or shut up.”  In the good ol’ days, Corporate America was willing to pay for the promise of lower health care costs.  Now, that assumption has to be backed up with facts.

Like most programs, lack of standards was a big obstacle.  But a couple of non-profits have developed tools that not only determine Return on Investment (ROI), but can also be used in the sales process to make a business case for your help.  Efforts are underway to standardize definitions and develop models by the National Committee of Quality Assurance and the Alliance for Wellness ROI.  Get intelligent about their efforts and watch your buyers see your programs in a new light.  Looking for a free online tool that might help?  Check out Wellness Council of America’s ROI Calculatorfor estimated savings on a variety of wellness programs.

Tags: expert, Health, wellness

This entry was posted on Thursday, January 15th, 2009 at 9:40 am and is filed under Health, strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.