Yes, insurance conferences and incentive trips are under the microscope. Are they being canceled outright? Some are and some are just getting smaller and closer to headquarters. Pure entertainment is out. Motivational speakers are in. But here is the big change: the high-priced, rah-rah message is obsolete. These buyers are focused on serious content without the celebrity fees. Experts who have compelling, relevant content still have cool opportunities in this segment. Experts who reside close to headquarters will also fare well. Don’t throw the baby out with the bathwater.